Look at the development trend of the garden tool industry from three global consumer markets

source:Jinhua Shenglu Garden Machinery Limitedrelease time:2020-04-08

At present, the main consumption areas of the garden tool market are concentrated in European and American countries, while the garden tool market in Asia is relatively small in scale, but it is developing rapidly.

The future development prospects of garden tool products are broad. First, with the development of economy and the improvement of people's living standards, the demand for a healthy living environment and green life is increasing. Garden tool products have already belonged to developed countries such as Europe and the United States. Fewer daily necessities; second, as developing countries gradually attach importance to greening, they have increased their investment in the construction of municipal gardens and highways and increased the demand for garden tools.

North American market

The North American market for garden tools is mainly concentrated in the USA market. USA is a consumer country of garden tool products in the world, and its consumption mainly comes from home gardening and public greening construction. The United States has a relatively developed economy, a high rate of private garden ownership, and frequent home garden maintenance and operations, such as pruning branches and trimming lawns. The demand for garden tools is strong, which has driven the development of the garden tool market in the region.

From 2014 to 2019, USA's demand for lawn and garden equipment is expected to increase to an average annual growth rate of 3.2% to US $ 11.7 billion. With the growth of the number of single-family houses and the number of garden facilities, the increase in household and commercial garden equipment has provided support for the growth of the garden tool industry.

European market

The European horticulture industry is an active and growing market, largely due to the development of European art. In recent years, horticultural TV programs and major horticultural exhibitions, such as the Chelsea Flower Show, have all contributed to the development of horticulture.

Russian market

There are about 40 million mu of gardens in Russia, which means that every 3 Russians have their own courtyard. Since the Soviet era, Russian villas have been attached to a courtyard of about 600 square meters. The head of the family often grows some fruits and vegetables in the courtyard during the warm season. Since 2005, Russia ’s economic development has reduced the importance of individuals planting edible plants, and it has also caused more interest in ornamental gardening, especially those who have houses in the city.

It is estimated that the demand for horticulture in Russia will reach 97 billion rubles by 2019. The cultivation of fruits and vegetables will allow customers to maintain the constant demand for garden tools, but customers will prefer tools with higher cost performance. In Russia, garden maintenance will continue to support the demand for garden care products.

British Market

In the British concept, gardening is a traditional popular hobby. Nearly half of the overseas tourists who travel to the UK each year will visit local parks or gardens, making gardening an image of British tourism.

The British horticultural market has maintained a good growth trend. The development of the British society and economy, the increase of disposable income and the aging of the population, are conducive to the development of its horticultural industry. British consumers spend a total of 5 billion pounds on gardening each year. As the demand for gardening increases, so does the demand for garden tool products.

German market

Since 2014, the German home and garden market demand has rebounded. In Germany, the home and garden markets are relatively mature, and new sales often need to be driven by innovative and personalized products. As more and more people immigrated to Germany, the German population began to grow gradually, and the number of households continued to grow steadily. These favorable demographic factors played a positive role in the growth of the home and garden market.

Asia market

The Asia-Pacific region will be a fast-growing region. With the increase in the disposable income of Chinese families, the increase in the number of houses and the growing demand for improving living conditions, the Chinese market still maintains a large market share in the area. From 2014 to 2019, China, India and Hong Kong are expected to have a high compound growth rate. Among them, China's home and garden market is expected to have a compound annual growth rate of 13%. Japan will continue to maintain its position as a large market in the region, but the compound annual growth rate is expected to remain at a relatively low level of 1.6%.

China is a major production base for garden tools. Because garden tools are currently mainly exported to foreign countries, and the export method is mainly shipping, the production areas are mainly concentrated in coastal areas. Mainly distributed in East China, Zhejiang, Jiangsu, Shandong and other provinces.

The downstream industries of garden tools are mainly public gardens, lumber and timber and home maintenance, mainly including brands, large supermarkets, traders, and specialty stores. With the improvement of people's living standards and the awareness of green environmental protection, the demand for public garden construction and home maintenance is more and more vigorous, making the garden tool industry have better development prospects.